The Good Salesperson
To be honest, I can’t stand salespeople. They drive me nuts. I know what I want, I don’t need their help and I do not want someone forcing a product on me that may or may not be the best suited for my...
Sell your dealership, not just your brand.
Oftentimes, the strength of the forklift dealership fails to play a prominent role in the selling process. Historically, a dealership’s value proposition has primarily focused on the strength and benefits of the particular brands they represent. It is this value proposition that has always allowed...